Gabriel Padilha
 
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SCENARIO:

For National Geographic, the preservation of Earth and a more sustainable way of life is the most important subject of all. To prove this, we faced the challenge to turn National Geographic into the first TV channel that can save energy just by being watched.

IDEA:

We developed a special treatment for our content: a black dotted mesh, that shuts down half the pixels of the screens with minimal losses on quality. That means telespectators don’t need to install an app or navigate through complicated menu settings to start saving energy. All they have to do is watch National Geographic.

TECHNOLOGY:

The technology was tested by UL, the most seasoned certification company in the world, and the results were impressive: Green Definition can save up to 54% energy on the latests television models, and more than 20% in older ones. That means that with over 60 million subscribers only in Latin America, National Geographic’s Green Definition could save up to 5.4 Millions KW/H.

 
 
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PROBLEM:

Kids get bored in the car. Like really bored. And while tablets help mitigate this problem, content lenght almost never matches the duration of the travel – making kids bored again or interrupting their content on their favorite parts. It could even make parents stop paying attention to the road to search for new content for their kids.

IDEA:

TWe created the “Are we there yet?” app, the first mobile aplication that generates stories with exactly the same lenght of your car travel. By connecting itself with dad’s Waze app, “Are we there yet?” is able to understand the estimate time of arrival and build a dynamic story that can entertain children without interruptions.

TECHNOLOGY:

To create these data-driven stories, “Are we there yet?” connects itself with parents’ Waze or Google Maps app and checks in real time any changes that may occur. That way, the app is able to adjust content.

 
 
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